• Partner with stakeholders to design and evaluate A/B and multivariate tests that assess marketing campaigns, pricing strategies, and operational changes. • Analyze performance shifts and deliver clear, actionable insights backed by data. • Translate test results and business initiatives into financial impact metrics like revenue lift, cost savings, or EBITDA gains. • Conduct deep-dive analyses to uncover emerging trends and opportunities in customer behavior. • Build and maintain dynamic dashboards (Power BI, Excel) that empower teams to self-serve and track strategic performance. • Ensure data integrity through sound governance practices and aligned definitions across systems. • Collaborate cross-functionally to align analytics with broader organizational goals. • Champion continuous improvement in analytics methodology and insight delivery.