• Own end-to-end positioning and messaging for Sema4.ai’s finance-focused AI solutions, including offerings for CFOs, controllers, FP&A, and broader finance teams. • Define clear value propositions, use cases, and solution narratives that map finance workflows (e.g., close, AP/AR, FP&A, controllership) to measurable business outcomes. • Partner closely with Product Management and Sales to ensure tight alignment between product capabilities, market needs, and GTM motions. • Lead go-to-market strategy for new finance products and features, including audience definition, messaging frameworks, launch plans, and success metrics. • Build and manage launch playbooks that align stakeholders across marketing, sales, product, and customer success. • Support pricing and packaging discussions for finance solutions by bringing market, customer, and competitive insights into decision-making. • Create executive-ready sales enablement assets such as pitch decks, one-pagers, solution briefs, FAQs, and competitive battlecards tailored to finance buyers. • Develop talk tracks and objection-handling guides that help sales teams confidently engage CFOs and senior finance leaders on AI and automation. • Partner with Revenue and Enablement teams to deliver trainings, refine messaging based on field feedback, and continuously improve deal execution quality. • Drive ongoing research into finance buyer needs, pain points, and decision criteria (CFO, controller, VP Finance, FP&A leadership). • Analyze market and competitive landscapes across finance automation, AI, and office-of-the-CFO platforms to identify opportunities and differentiation. • Define and track key KPIs for product marketing initiatives (e.g., content usage, win rates, pipeline influence, launch impact). • Build repeatable product marketing processes, frameworks, and templates for launches, messaging, and enablement as an early member of the PMM team. • Operate as a self-starter and builder, comfortable owning strategy as well as execution in a fast-moving environment.