• Hold full accountability for marketing-driven ARR across self-service and sales-assisted segments, tied to unit economics and payback discipline. • Own and scale the sales-assisted growth motion as a core revenue engine. • Build and scale a diversified acquisition engine across paid, organic, partner, and lifecycle channels. • Set clear performance targets and allocate investment based on measurable return and unit economics. • Establish disciplined management of CAC, payback, and cohort quality. • Define and elevate EZ Texting’s positioning and differentiation in the SMS and messaging category. • Improve full-funnel performance from acquisition through activation, retention, and expansion. • Partner with Product and Customer Success to increase engagement, loyalty, and customer lifetime value. • Ensure durable visibility across search, competitive ecosystems, and AI-driven discovery platforms. • Lead and develop a high-performing marketing organization with clear accountability and execution rigor. • Build scalable operating cadence, analytics infrastructure, and MarTech systems to support growth. • Manage agency and vendor partners with clear outcomes, performance standards, and ROI discipline. • Operate as a player-coach in a lean environment, balancing strategic leadership with hands-on execution.