• Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data) • Implements traditional direct marketing campaigns and customer centric communications including marketing incentives • Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes • Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction • Transfers data to and from internal and external partners and systems for campaign implementation • Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications • Confirms accurate and complete understanding of requirements and seek clarification where needed • Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes • Ensures marketing offers are provided to downstream operational systems • Acts as a data expert as part of the banks Data Governance requirements • Creates campaign waterfall reports and explains/discusses with key stakeholders • Identifies campaign audience members that are eligible for campaign offer fulfillment • Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person • Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators • Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics