• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube. • Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation. • Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets. • Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution. • Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies. • Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization. • Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets. • Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement. • Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.