• Generate sales of equipment, accessories and consumables consistent with budget levels for the designated sales territory • Travel to existing and potential customers within a designated sales territory to further equipment and consumable purchases • Carry out sales administration tasks required to support sales activities and document changing customer profiles • Maintain records of customer contacts using a CRM software package, ensuring that key contact information is updated, appointment purposes and results are logged and forecast information is accurate • Provide management with accurate forecasts of potential sales on an on-going basis • Maintain dialog with existing customers to provide technical support, product information and updated pricing