• Drive Advarra’s social media strategy, managing current channels while assessing, launching, and scaling new platforms based on specific business goals. • Oversee the day-to-day management and optimization of Advarra’s existing social channels, paid social media campaigns, and employee advocacy platform in alignment with marketing goals and brand voice. • Lead social content planning, campaign development, and scheduling across platforms, partnering closely with the content writer, content strategist, and creative partners. • Build and nurture relationships with online communities, influencers, brand advocates, thought leaders, KOLs, and professional / industry networks. • Track, analyze, and report on KPIs—such as engagement rate, follower growth, website traffic, pipeline contribution, share of voice, attribution models, and sentiment / share of voice.