• Lead the digital marketing infrastructure and execution for Apyx Medical across AYON and Renuvion. • Build and manage email campaigns, digital funnels, lead generation programs, website performance, SEO and SEM optimization, analytics, and marketing automation. • Implement programs designed to increase product demand, enhance sales opportunities, attract digital traffic, and support a strong online presence. • Guide development and implementation of digital marketing strategy for Apyx Medical products including email, website, and digital content programs. • Lead planning and execution of all email communications through GatorMail including segmentation, automated journeys, testing, reporting, and compliance. • Prepare and launch digital programs supporting demand generation, customer engagement, pipeline acceleration, and new user growth. • Develop, curate, and deploy compelling content across digital channels including websites, landing pages, email, mobile, and social media. • Own corporate website updates, page builds, content integration, and digital UX performance. • Utilize SEO and SEM techniques to attract traffic and improve visibility across search engines to support growth objectives. • Analyze site behavior and optimize content, navigation, and conversion experiences to support sales initiatives. • Support lead capture, routing, classification, and reporting through digital tracking systems and workbooks. • Provide ongoing support and communication to the sales team and distribution network including market trends, digital campaign performance, and competitive insights. • Develop and execute email and digital workflows that accelerate lead progression and improve conversion quality. • Collect and analyze digital metrics across email, website, social media, and paid media to identify trends and best practices in online marketing. • Maintain dashboards tracking campaign performance, website activity, lead volume, conversion rate, and ROI. • Monitor digital marketing analytics to provide insights and recommendations that optimize digital performance.