The Virtual Sales Manager will lead a high-performing team responsible for converting identified leads into new transacting customers and re-engaging former customers to restore active relationships. This role requires a dynamic leader who excels at motivating teams, innovating processes, driving adoption of best practices, and fostering excellent collaboration and cross-team communication. Build, maintain, and continuously refine a scalable sales playbook that maximizes team output and ensures consistent, repeatable success. What you´ll do: Team Leadership & Development Lead, coach, and inspire a team of virtual sales associates focused on new customer acquisition and former customer reactivation. Build a high-performance culture through regular coaching, performance management, and development planning. Foster accountability, collaboration, and continuous improvement within the team. Lead, coach, and inspire a team of virtual sales associates focused on new customer acquisition and former customer reactivation. Build a high-performance culture through regular coaching, performance management, and development planning. Foster accountability, collaboration, and continuous improvement within the team. Sales Playbook Creation & Optimization Design and build a comprehensive Sales Playbook documenting workflows, outreach strategies, messaging frameworks, qualification criteria, and performance expectations. Continuously refine the playbook using performance data, field insights, and cross-team feedback. Ensure consistent adoption of the playbook across the team and partner functions. Drive operational excellence by standardizing best practices and removing inefficiencies. Design and build a comprehensive Sales Playbook documenting workflows, outreach strategies, messaging frameworks, qualification criteria, and performance expectations. Continuously refine the playbook using performance data, field insights, and cross-team feedback. Ensure consistent adoption of the playbook across the team and partner functions. Drive operational excellence by standardizing best practices and removing inefficiencies. New Customer Conversion Oversee and optimize strategies that convert qualified leads into transacting customers. Ensure associates follow structured outreach processes and use effective engagement techniques outlined in the playbook. Monitor funnel metrics and use insights to improve conversion approaches. Oversee and optimize strategies that convert qualified leads into transacting customers. Ensure associates follow structured outreach processes and use effective engagement techniques outlined in the playbook. Monitor funnel metrics and use insights to improve conversion approaches. Former Customer Re‑Engagement Develop and refine processes for contacting and reactivating former customers. Guide associates in crafting tailored outreach based on customer history and signals. Track and improve reengagement and reactivation metrics, integrating successful tactics back into the playbook. Develop and refine processes for contacting and reactivating former customers. Guide associates in crafting tailored outreach based on customer history and signals. Track and improve reengagement and reactivation metrics, integrating successful tactics back into the playbook. Process Innovation & Cross‑Functional Collaboration Identify workflow gaps and implement process improvements that drive efficiency and scalability. Partner closely with marketing, operations, analytics, and product teams to enhance lead flow, messaging, enablement materials, and reporting. Promote strong cross‑team communication to ensure alignment and maximize impact across functions. Identify workflow gaps and implement process improvements that drive efficiency and scalability. Partner closely with marketing, operations, analytics, and product teams to enhance lead flow, messaging, enablement materials, and reporting. Promote strong cross‑team communication to ensure alignment and maximize impact across functions. Performance Management & Reporting Monitor KPIs related to lead conversion, productivity, reactivation, and pipeline health. Provide regular insights and actionable recommendations to senior leadership. Quickly implement corrective actions when targets are at risk. Monitor KPIs related to lead conversion, productivity, reactivation, and pipeline health. Provide regular insights and actionable recommendations to senior leadership. Quickly implement corrective actions when targets are at risk.