SAMBAZON is the pioneer of organic Amazon Superfoods, fresh juices, smoothies, energy drinks, and frozen products made from delicious blends of handpicked Brazilian fruits and plants such as açaí (ah-sigh-ee), acerola, and guarana. SAMBAZON is committed to sharing superfoods with the world in a way that consciously benefits people and planet. Founded in 2000 Widely available in 20-plus countries All products are made from USDA Organic, Non-GMO, vegan, Fair for Life, Fair Trade Certified açaí Contributed over $1 million to build healthcare centers, community centers, and schools
Director of CPG Sales
Location
United States
Posted
19 days ago
Salary
Not specified
No structured requirement data.
Job Description
Job Requirements
- 7–10+ years of CPG Sales experience, with strong emphasis on Natural Channel leadership and distributor (UNFI/KeHE) management
- Bachelor’s degree required
- Proven success leading natural retailers and managing complex distributor networks
- Expertise in trade strategy, margin management, pricing, and P&L ownership
- Strong forecasting and S&OP experience, with a solid understanding of distributor operations and new item commercialization
- High data fluency across SPINS, Nielsen, retailer portals, and distributor systems
- Exceptional storytelling, negotiation, influence, and senior-level customer communication skills
- Self-starter with strong project management capability who thrives in fast-paced, evolving environments
- Natural Channel Leadership
- Own senior-level relationships and Joint Business Planning (JBP) with top natural retailers
- Drive distribution expansion by identifying and closing white space across regions, categories, and formats
- Establish best-in-class merchandising standards, shelf presence, and category stewardship
- Distributor Strategy & Performance (UNFI, KeHE)
- Own full strategic, performance, and P&L responsibility for natural distributors
- Drive distributor accountability through KPIs, QBRs, structured scorecards, and performance reviews
- Strengthen forecasting accuracy and replenishment execution
- Optimize pricing structures, margin delivery, SKU assortment, transitions, and new item speed-to-shelf
- Improve visibility and velocity through enhanced sales planning, inventory management, and demand signals
- Broker & Field Execution Leadership
- Manage and elevate natural-focused brokers with clear KPIs and execution standards
- Strengthen retail execution across the Natural Channel
- Commercial Planning, S&OP & Financial Management
- Own S&OP inputs for the Natural Channel and distributor business
- Manage trade spend with discipline
- Track performance versus AOP targets and lead course-correction plans as needed
- Insights, Storytelling & Category Influence
- Leverage syndicated data to guide strategic decisions
- Develop compelling sell-in narratives and executive-level presentations
- Leadership, Collaboration & Culture
- Model SAMBAZON’s Vision, Mission, and Purple Principles
- Build capability and deepen Natural Channel expertise across the broader team
- Foster a collaborative, high-performance culture defined by accountability, curiosity, and continuous improvement
Benefits
- Generous benefits package
- Annual bonus opportunity
- Year-round half-day Fridays
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