This role involves executive marketing leadership and strategic partnerships for a multi-state organization. Partner with end-to-end marketing vision and execution across various channels. Manage media strategy, planning, and buying, including vendor selection and contract negotiations. Develop and manage annual and quarterly marketing budgets. Oversee creative strategy and internal production for brand positioning and messaging. Implement measurement, attribution, and reporting frameworks. Translate performance insights into actionable strategy shifts for senior leadership. Manage external agencies and media vendors for performance and cost efficiency. Build, mentor, and lead a high-performing marketing organization. Identify and close B2B partnerships with various organizations. Design scalable partner programs to generate qualified referrals. Create custom proposals and pitch decks for potential partners. Lead contract negotiation and onboarding for new partners. Track and report partnership performance metrics. Align partnership initiatives with broader marketing campaigns.