• Hire, coach, and manage a team of growth marketers, channel owners, field marketers, and campaign developers with the goal of building marketing programs that generate Mid-Market and Enterprise sales opportunities. • Build the overarching strategy for how Yelp’s Mid-Market and Enterprise growth marketing program will generate sales opportunities including channel selection, technology investments, campaign cadence, messaging, sales partnership, budget allocation, and account targeting prioritization. • Develop and lead a process to launch integrated, multi-channel campaigns with Yelp’s latest, best product and innovation messaging on available channels to generate opportunities from accounts not responding to sales activity. • Work with cross-functional leadership in Sales, Product, RevOps, and BizOps to create a fast opportunity handoff and SLA process, tell the best story, and measure the impact on the business. • Own budget development and resource allocation including agency management, FP&A partnerships, monthly spend reporting, spend optimization, and building cases for new investment opportunities. • Build reporting views and cadence to tell a real-time story of the impact of the program on Sales and the Mid-Market and Enterprise Yelp Advertising business down to revenue whenever possible. • Present learnings and program impact to leadership in an effort to build transparently and make other GTM teams more effective.