• Understand user needs and business needs, and work with your team in determining opportunities as well as hypotheses for solutions. • Use basic research techniques, competitive analysis, and data to advise strategic and tactical design decisions. • Define the user experience and visual design of your solutions from conception through shipping and beyond • Give and solicit feedback from other designers in order to continually strive to improve quality and craftsmanship. • Produce detailed specs for your interaction models and UI and collaborate with engineers to communicate your thinking.