• Develop research methodologies from scratch: survey design, sampling strategy, data collection, and statistical analysis • Analyze large datasets (often hundreds of thousands of data points) using Python, R, or similar tools to find patterns that matter • Identify and craft the data narrative. Work with stakeholders to turn data into a compelling story and narrative that achieves business outcomes. • Collaborate with editorial, digital PR, and SEO strategy to produce research reports that get cited, shared, and covered by industry media • Create clear, compelling data visualizations that make complex findings accessible to non-technical audiences • Build and maintain BI dashboards (Looker, GA4) that give clients and internal teams actionable performance insights • Deliver research insights and data visualization in digestible, understanding, and shareable formats • Partner with SEO strategists, content leads, and clients to identify research questions worth answering • Network with industry influencers, software and agency partners, and our broader ecosystem to partner on research studies, collect data, collaborate on campaigns, and drive distribution for the work. • Present findings to client stakeholders and translate data into strategic recommendations • Experiment with new tools, methodologies, and data sources, especially at the intersection of AI, search, and content • Build repeatable research frameworks that scale across clients and topics • Expand our research practice into the industry gold standard