• Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio • Align product roadmaps with market demands to drive adoption, retention, and revenue growth • Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions • Collaborate with Sales and Product leadership to ensure organizational alignment • Serve as the "voice of the market" within the organization • Manage the product marketing budget and resource allocation • Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline