This role involves bridging the gap between traditional search and the new era of AI-driven discovery. Stand up affiliate partnerships as a repeatable service offering and growth lever for LLM visibility Design and document playbooks for partner recruitment, onboarding, content partnerships, and performance management Personally run initial client accounts to prove the model, including partner activation and setting up tracking/reporting workflows Join sales calls to scope engagements and position affiliate partnerships as a strategic distribution channel for AI-era discovery Define success metrics for affiliate-driven LLM visibility and AI discovery across diverse partner types (publishers, creators, marketplaces) Manage and develop Siege Media’s existing agency partnership and referral program to increase pipeline utilization Identify and recruit priority partner types to ensure client success in the age of LLM-powered search Collaborate with SEO, content, and digital PR teams to create integrated growth strategies for world-class clients Hire, manage, and develop a team of executors once the affiliate motion is proven and scaled Establish reporting frameworks and QA processes tied to revenue, visibility, and growth outcomes Continuously evolve the service offering as the landscape of LLM and AI discovery changes