• Source and identify new leads from direct and indirect marketing, regulatory research, referrals and other outbound/inbound channels. • Develop outreach plans for new business opportunities in alignment with company strategy, with a working understanding of core services and solutions. • Partner closely with corporate marketing and business development leaders to design campaigns and messaging that resonate with prospective clients. • Conduct research into target organizations, markets, and services to surface demand signals and fully develop opportunities. • Maintain disciplined organization of outreach, follow-ups, and engagement tracking to ensure progress is measurable and actionable. • Track lead status and engagement in CRM tools, maintaining clean and actionable records. • Monitor market and regulatory activity to surface new opportunities and inform outreach strategies. • Gather key information on budget, authority, need, and timing to prepare business development managers for lead qualification and pursuit.