The Salesforce Administrator is responsible as a systems expert in the comprehensive strategic enrollment communication plan through CRM and Marketing platforms (Salesforce Marketing Cloud and Salesforce Education Cloud). This role requires strong technical skills in Salesforce Marketing & Education clouds, attention to detail, and a commitment to continuous improvement in communication efforts. Provides accurate and comprehensive reports on KPIs to the leadership team Leverage Salesforce Education & Marketing Clouds to deliver targeted, effective communications Fosters cross collaboration and relationship development with key stakeholders Establishes and executes a supportive operational plan to ensure effective execution of the communication plan Develops and optimizes policies, procedures, and structure to maintain data, documents and reports for lead journeys on Salesforce, and its integration with multiple systems – WebAdmit, Workday Student and any additional systems Assists in the development of necessary tools (events, portals, queries) in Salesforce Collects data within the recruitment database and associated processes, such as tracking communication and lead journey data and managing content websites that serve the prospective student population Manages projects and supports the development and maintenance of customer relationship manager (CRM) platform (Salesforce) for enrollment marketing and recruitment purposes Serves as expert for lead management software (SF Ed Cloud & Marketing Cloud) Collaborates directly with Admission Leadership in their utilization of the CRM platform, Salesforce Works with job owners to gather and approve content. Creates and maintains related reports Supports communication and cadence for student journeys, at all stages of the admission funnel