As Senior Manager, Search Innovation, you will lead Begin’s organic search and discovery strategy across traditional search and emerging AI-driven surfaces. You will build and scale a durable, content-led growth engine that drives high-intent parent acquisition and supports the launch and growth of our new parent product. Lead Organic Search Strategy Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. Balance strong technical and foundational SEO with bold, content-led growth initiatives. Drive Content Strategy & Creation Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. Develop a content ecosystem that supports both traditional search and AI-powered discovery. Lead AI-Driven Search Growth Innovation Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. Own Search & Content Opportunity Modeling Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. Partner Cross-Functionally Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. Influence roadmaps, not just optimize after the fact. Own Performance & Results Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. Be the Search Thought Leader Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.