FMG
Helping advisors grow their business through extraordinary marketing.
Marketing Specialist
Location
Alabama + 30 moreAll locations: Alabama, Arizona, California, Colorado, Florida, Idaho, Illinois, Iowa, Kansas, Kentucky, Maine, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Massachusetts, Michigan, Minnesota, Missouri, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin
Posted
34 days ago
Salary
$55K - $65K / year
Bachelor Degree3 yrs expEnglish
Job Description
• The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot.
• Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment.
• Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience.
• Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly.
• Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team.
• Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets.
• Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement.
• Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution.
• Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.
Job Requirements
- 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management.
- Proven ability to design and optimize engaging email campaigns and high-converting landing pages.
- Strong understanding of email marketing best practices, segmentation, and lead nurturing.
- Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue.
- Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting.
- Familiarity with A/B testing methodologies for continuous optimization.
- Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams.
- Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights.
- HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable.
Benefits
- Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
- Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
- Our robust insurance plan includes: Medical with $0 co-pay, Telehealth plan, Dental, Vision.
- Health Savings Account (HSA) with generous employer contributions.
- Flexible Spending Accounts (FSA).
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.
- Company-paid Short & Long Term Disability coverage.
- Company-paid Employee Assistance Program (EAP).
- Matching 401(k) with immediate full vesting.
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit.
- Internet & Gym Reimbursement!
- We’ll provide you with the work computer equipment you need to set you up for success!
- Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!
