• Orchestrate the activation of CenterWell's owned channels—social, email/automation, SMS, portal, and reputation management. • Translate strategic priorities from the Line of Business Digital Activation team into actionable channel plans, workflows, and continuous optimization programs. • Lead integrated channel activation, translating LOB digital strategies into coordinated communication plans across various channels. • Build and manage unified activation workflows, ensuring efficient processes for intake, prioritization, testing, and delivery. • Drive channel optimization, establishing goals, KPIs, testing programs, and continuous improvement frameworks. • Oversee campaign execution, including segmentation, targeting, timing, and performance enhancement. • Partner with cross-functional teams to ensure communications are accurate and strategically aligned. • Use insights to improve channel efficiency and streamline processes.