• You are responsible for the day-to-day operation of our Shopify store: store maintenance, product listings, collections, shipping zones, shipping rates, customs and country setups, checkout, payment methods, basic legal requirements (e.g., data protection) and the technical integrity of the system. • You analyze our shop and relevant competitors, identify conversion hurdles and implement improvements. • You plan A/B tests, coordinate implementation with developers/partners and evaluate results accurately. • You plan and manage product launches, sales campaigns and promotions — from preparation through execution to analysis and continuous optimization. • You critically review content and imagery, coordinate updates and ensure that product pages, collections and shop elements are high-quality, on-brand and optimized for sales. • You work with tools such as Google Tag Manager as well as analytics and testing tools and ensure all relevant data is captured cleanly and is usable. • You ensure our shop continuously improves technically, visually and in content — and contributes measurably to growth.