• Pre-Sale Collateral: Lead the development of CTV-specific sales marketing decks, pitches, and custom proposals. • Omnichannel Planning: Provide strategic planning and marketing support for display, mobile, and video ad sales to ensure holistic client solutions. • Research & Case Studies: Conduct deep-dive industry research and mine historical data to build compelling success stories and "proof of concept" case studies. • AI & Innovation: Stay at the forefront of AI advertising trends, helping the sales team translate these opportunities into actionable client offerings. • Complex Forecasting: Utilize DMPs and internal tools to forecast inventory, calculate GRPs, and evaluate ROI for prospective clients. • Campaign Lifecycle Management: Oversee the full lifecycle of digital media campaigns, including display, OTT, pre-roll video, and custom sponsorships. • Technical Onboarding: Lead the launch process for complex campaigns, ensuring trafficking accuracy across all inventory partners. • Strategic Optimization: Proactively manage accounts by monitoring daily delivery metrics and performance data to provide optimization recommendations. • High-Level Reporting: Prepare robust weekly/monthly wrap-up reports and Quarterly Business Reviews (QBRs) focusing on KPIs and future strategic guidance. • Revenue Growth: Assist Sales with upselling new or existing products and securing incremental budgets and renewals. • Cross-Functional Liaison: Act as the primary liaison between internal teams (Ad Ops, Publisher Development) and clients to solve problems and troubleshoot technical issues.