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Role Description

We’re searching for a Senior Marketing Manager to lead lifecycle and customer experience marketing for our EZLynx team, owning campaigns from deal close through onboarding, adoption, support, and upsell to drive adoption of our EZLynx Rater and Agency Management System (AMS). This role manages high-impact initiatives end to end, using data-driven and journey insights to improve engagement and growth while partnering closely with product, onboarding, support, sales, and partnerships.

• Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion for EZLynx Rater and AMS.
• Partner with onboarding to accelerate time-to-value, drive activation, and ensure successful product adoption.
• Build nurture, education, and engagement programs to increase usage and reduce churn.
• Support customer success with targeted campaigns to drive adoption of Retention Center, Automation Center, Sales Center, and AppliedPay.
• Use health scores, usage data, and feedback to identify risk, inform proactive retention, and optimize strategy.
• Collaborate across CX, success, product, and marketing teams to test, measure, and improve lifecycle performance.

Qualifications

• 5+ years in B2B SaaS lifecycle, customer, or retention marketing; SMB and/or InsurTech experience preferred
• Proven ability to build and execute lifecycle programs that drive retention, engagement, and expansion
• Strong customer journey mapping skills with targeted campaigns across all lifecycle stages
• Hands-on experience with marketing automation platforms, CRM systems, and data-driven personalization
• Background creating educational content, product adoption campaigns, and customer communications

Requirements

• Strong analytical skills with the ability to translate customer data into actionable insights
• Self-starter who can manage multiple initiatives in a fast-paced, remote-friendly environment
• Bachelor’s degree in marketing, business, technology, or related field

Benefits

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday