• Conceptualizes and designs creative campaigns and artwork that meet strategic business objectives and brand guidelines • Leads the team to develop creative that wows stakeholders and clients • Ideates and designs meaningful user experiences, ensuring that the visual design communicates the desired message and functions successfully for varying technical specifications. • As necessary, work beyond the creative brief to produce designs with greater functionality and improved user workflow • Develops effective ways of communicating a message across print, digital, video, and social media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques • Maintains proficient knowledge of our brands and products, as well as current trends in technologies and design practices across all media • Manages quality of work throughout all phases of a given project and ensures that the project team delivers based on expectations • Leads and directs multiple projects while effectively managing timelines and expectations • Understands project workflow, digital file management, and backup systems