• Launch and manage emerging digital and offline channels for acquisition. • Build structured testing roadmaps to validate channel fit and measure incremental impact. • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes. • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption. • Own day-to-day execution and performance monitoring for early stage channels. • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals. • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops. • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported. • Communicate actionable insights to stakeholders and propose next steps for scaling. • Keep abreast of the latest ad tech, attribution methods, and analytics solutions. • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.