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Role Description

Develop and execute measurable demand creation programs that drive revenue.

• Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events.
• Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments.
• Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack.
• Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule.
• Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities.
• Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated.
• Facilitate a marketing program retrospective following completion of each marketing program.
• Become an expert on the company's lead funnel.
• Other job duties as assigned by the manager.

Qualifications

• Bachelor's degree required with emphasis on marketing, business or communications preferred.
• 3 to 5 years of experience in B2B demand marketing.
• Experience with CRM (Salesforce.com), marketing automation (Hubspot), webinar hosting (Zoom), ABM (6sense) and work management (Asana) platforms.
• Ability to understand how strategic objectives translate into market-specific programs.
• Demonstrated ability to implement with extreme attention to detail.
• Experience with copy writing and creating compelling promotional assets.

Requirements

• Ability to define and manage projects involving multiple stakeholders.
• Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus).
• Familiarity with principles of B2B marketing.
• Audience development experience a plus.
• Legally eligible to work in the country in which the position is located.

Characteristics

• Proactive self-starter, intrinsically motivated.
• Intelligent, with strong critical thinking skills.
• Ability to think strategically, paired with high attention to detail in execution.
• Positive, can-do attitude.
• Ability to prioritize multiple projects simultaneously, naturally high RPM.
• Strong interpersonal skills a must; values influencing & building relationships.
• Collaborative team player, yet also comfortable working independently.

Benefits

• Medical, Dental & Vision Benefits.
• 401(k) Savings Plan with Company Match.
• Flexible Planned Paid Time Off.
• Generous Sick Leave.
• Inclusive & Welcoming Environment.
• Purpose-Driven Culture.
• Work-Life Balance.
• Commitment to Community Involvement.
• Employer-Paid Parental Leave.
• Employer-Paid Short-Term Disability.
• Remote Work Flexibility.