• Own the campaign operating model (intake, planning cadence, execution, and post-campaign learning). • Act as the central hub for campaign execution across Growth/ABX, Brand/PR, Web/SEO, Events, Product Marketing, Marketing Operations, and Partner Marketing. • Define and enforce campaign project management standards that other marketers (e.g., ABX managers, regional marketers, program owners) use when they lead programs of their own. • Build and maintain detailed project plans, timelines, and dependency maps across channels (email, web, social, paid media, events/webinars, ABX motions, corporate communications, and partners). • Proactively identify and manage risks, trade-offs, and resourcing constraints; escalate and resolve conflicts in partnership with marketing and sales leadership. • Serve as the single front door for major campaign work across the Demand Generation team. • Run a repeatable campaign cadence, including weekly or bi-weekly campaign standups and status checks. • Maintain an integrated marketing and campaign calendar. • Ensure Campaign Marketing Managers work closely with Sales and BDR leadership to align campaigns with target account lists. • Design, document, and continuously improve the campaign project management playbook for Demand Generation. • Act as a center-of-excellence resource for campaign PM best practices. • Design and refine intake and workflow processes. • Identify and drive process improvements that reduce cycle time, improve quality, and reduce last-minute changes or emergency escalations. • Define and track campaign project health metrics and partner with Marketing Operations to support performance reviews for key campaigns. • Act as a trusted advisor to internal stakeholders on how to sequence, resource, and operationalize campaigns within capacity constraints.