• Leads strategic planning and prioritization of integrated marketing initiatives across campaigns, programs, channels, industries, and partners • Ensures integrated marketing execution is aligned to GTM motions, sales plays, and revenue objectives • Partners with Solution Offers, Sales Enablement, and Capabilities to ensure marketing plans are supported by the right messaging, tools, insights, and performance frameworks • Incorporates field and sales feedback loops into continuous GTM optimization • Develops and executes marketing campaigns that align to strategic partner priorities and MDF-supported initiatives • Maintains integrated marketing program calendar and budget • Collaborates with Marketing Operations to ensure campaign execution support and follow up support over all campaign strategy • Leads strategic oversight and governance of agency relationships supporting marketing execution, including but not limited to scope definition, prioritization, performance management, budget, and ROI • Partners with Marketing Operations, Finance, and Procurement to operationalize agency contracts, SOWs, and budget tracking • Establishes repeatable marketing planning frameworks, playbooks, and operating models that scale across teams and initiatives • Builds, programs, customizes, and maintains company web pages and HubSpot templates; create branded design elements and reusable modules; ensures brand standards, SEO best practices, A/B testing, performance optimization, and troubleshooting across the site • Develops strategies to grow website traffic and opt-ins; conducts content audits and archiving; manages the resource center and file structure • Oversees the technical aspects of the website, including ensuring proper functionality and troubleshooting issues; Manage updates to website content