• Develop and execute a business plan to drive territory growth and meet or exceed sales goals. • Expand breadth and depth of prescribing, optimize promotional budgets, and execute the national sales strategy in line with GRAIL standards. • Prospect and target primary care practices to generate interest in Galleri and identify/onboard early adopters. • Represent and collaborate with a diverse, cross-functional team to enhance competitiveness and innovation. • Partner with internal stakeholders (sales leadership, marketing, customer service, billing, and other customer-facing teams) to provide field insights that shape strategy and execution. • Identify market opportunities, share best practices, and communicate successful selling approaches with peers, management, and the Commercial Team. • Implement promotional activities that support sales and marketing strategies in compliance with industry standards and company policies. • Collaborate with Medical Science Liaisons (MSLs) to educate providers on the science behind MCED technology and build relationships with Key Opinion Leaders. • Manage complex customer accounts by engaging healthcare providers, administrators, and clinical staff through advanced consultative selling and solution-oriented discussions. • Lead high-level product conversations, clinical education sessions, and value-based presentations tailored to specific therapeutic and operational needs. • Apply in-depth knowledge of diagnostic tools, laboratory processes, and clinical applications to support informed decision-making among customers. • Analyze territory performance trends, competitive dynamics, and customer behavior to shape strategy and identify growth opportunities. • Maintain accurate customer documentation within the CRM system. • Build and sustain long-term customer relationships by providing consistent follow-up, operational support, and clinically relevant insights. • Ensure that all sales activities comply with legal requirements, company policies, and healthcare industry standards.