• Lead and mentor the member marketing team, fostering a culture of high performance, experimentation, and empathy. • Develop and execute comprehensive paid and organic acquisition strategies to meet aggressive growth goals within the business line. • Direct the member lifecycle team to optimize onboarding, retention, and re-engagement campaigns, ensuring members find the right care at the right time. • Build and manage strategic relationships with external digital partners and platforms to expand Lyra’s reach and presence. • Partner closely with Product, Operations, Content, and Digital teams to ensure marketing efforts align with business objectives and the member experience. • Monitor and report on key performance indicators (KPIs), utilizing insights to refine channel mix, messaging, and budget allocation.