• Achieve annual budget objectives for assigned sales territory • Build a comprehensive business plan to optimize short- and long-term territory performance • Lead the execution of a consultative sales process from qualification to contract negotiations for all opportunities within assigned territory • Build a robust opportunity funnel by organic (cold calling) and coordinated efforts • Develop sales proposals, business reviews, sales presentations of specific products and services, demonstrations of products, merchandising plans, and sales promotions to grow existing business or capture new accounts