• Own the equipment number— deliver quota—and the pull through it creates. • Generate market demand and customer buying through capital equipment inventory audits, disciplined executive business reviews, and strategic, multi threaded complex selling. • Compress sales cycles by aligning customer goals and relationships to clear business outcomes measured by equipment, hardware, service, and consumable sales. • Increase service attach and consumable pull‑through from the installed base. • Maintain a clean, inspectable pipeline; run weekly forecast calls with 30/60/90 detail and next‑step clarity.