• Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact • Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy • Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution • Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs and achieve best-in-class • Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements. • Create an Annual E-Content Playbook: Define the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches • Build asset maps for all innovations and transitions across the year • Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners • Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture • Participate in early-year brand workshops to establish content goals and ways of working. • Lead the end-to-end project management process across three core phases: Planning & Alignment, Optimization & Pre-Brief Readiness, Briefing & Execution • Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track • Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC • Maintain operational rigor around Retail Media & Brand Store milestones, review cycles, and approval deadlines • Troubleshoot bottlenecks and drive OTIF delivery • Lead the briefing process for all eContent briefs across various platforms • Write all written content using Samantha AI and Kwery, ensuring Search Keyword List optimization • Integrate performance insights and SKL updates into every brief.