• Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels. • Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found’s community. • Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging. • Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy. • Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats. • Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms. • Support escalation protocols for issues requiring support, clinical, or PR response. • Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging. • Flag early indicators of potential reputation issues or emerging crises to marketing leadership. • Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected. • Track review volume, sentiment trends, and escalation patterns across platforms. • Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency. • Coordinate content approvals, asset sharing, and campaign participation for creator partners. • Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track. • Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience.