• Own the end-to-end creative intake and prioritization process across all marketing requests • Build and maintain trafficking workflows to coordinate deliverables across agencies and freelancers • Establish clear briefing standards, timelines, and feedback loops to reduce revision cycles • Track creative project status and proactively surface blockers to marketing leadership • Develop and iterate on systems that improve team-wide visibility into creative pipeline • Provide rapid-turn design execution across channel needs • Produce high-quality assets including social graphics, email templates, and landing page visuals • Comfortable leveraging AI tools to accelerate and scale creative production • Maintain and evolve a scalable asset library and design template system for internal use • Improve testing velocity by reducing reliance on external creative turnaround for iterative content • Serve as a brand guardian, reviewing assets across teams to ensure visual and tonal alignment and compliance • Maintain and update brand guidelines documentation as the visual identity evolves • Audit creative output across agencies and freelancers, providing actionable feedback to close gaps • Partner with marketing leadership to codify standards for new channels and formats • Manage day-to-day relationships with agencies and freelance designers • Oversee onboarding, scoping, and performance tracking for external creative partners • Ensure external partners are briefed efficiently and delivering against timelines and quality standards • Identify opportunities to reduce external dependency over time by building internal capability