• Serve as the primary marketing lead for the SELECT / Data Platform business unit • Translate revenue targets and expansion goals into a unified quarterly marketing strategy • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators • Shape economic narratives around data platform waste reduction and performance optimization • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative • Ensure SELECT positioning is clearly differentiated in the data optimization market • Lead and direct cross-functional execution across Growth and Digital • Develop and manage strategic campaign briefs that align messaging, audience, and economic value. • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem • Partner with Content, Growth, Sales, and RevOps to create visibility into performance metrics.