• Develop and execute a content planning and publishing schedule across all social platforms. • Create, edit, and publish engaging multimedia content (video, image, text) tailored per channel. • Actively engage with other creators, influencers, and brand partners across each platform. • Monitor and respond to comments, messages, and mentions in real-time, fostering community. • Manage and update social media content calendars, aligning with marketing campaigns and approvals. • Analyze performance metrics (reach, engagement, views, clicks) and prepare regular reports with insights and recommendations. • Collaborate with internal teams (Brand, Creative, Product, and Compliance) to ensure brand consistency. • Stay current on platform best practices, trends, algorithm updates, and new features. • Coordinate occasional paid social campaigns and influencer collaborations. • Maintain channel profiles (branding, bios, links), suggest optimizations and growth strategies. • Support crisis response or sensitive customer interactions via social channels. • Support cross-functional initiatives, such as launch events, promotions, or product announcements.