• Manage the Stack: Serve as a core administrator for HubSpot and the broader revenue tech stack, handling user management, security, and resolving technical issues. • Integration Support: Maintain and optimize integrations between HubSpot and other tools to ensure a seamless, bi-directional flow of data. • System Connectivity: Support the continuous improvement of our RevTech stack to ensure connectivity between our Sales processes and their systems (e.g., seamless user experience). • Automation & Efficiency: Evaluate our tech stack for efficiency, implementing low-code/no-code automation (e.g., Zapier) to speed up execution and reduce manual work. • Full-Funnel Lifecycle Operations: Build and manage the technical workflows of the revenue funnel from initial lead capture and enrichment to opportunity creation, deal stage progression, and closed won. • Scoring & Validation: Implement strategic requirements into technical logic by building lead scoring models and routing workflows, alongside opportunity validation rules to ensure pipeline rigor. • Attribution & Velocity Tracking: Maintain multi-touch attribution models to track contribution, and analyze conversion rates and velocity through both lead and opportunity stages to identify stalled deals. • Handoffs & Rules of Engagement: Work collaboratively with Marketing and Sales teams to enforce clear definitions for Lifecycle Stages and Opportunity Stages, automating handoffs and SLA enforcement to eliminate friction between teams. • Data Stewardship: Implement and manage automated programs for data hygiene, enrichment, and progressive profiling, serving as the first line of defense for database health. • Process Engineering: Map, document, and continuously improve revenue processes to increase velocity and remove friction. • Funnel Analysis: Analyze funnel performance to identify trends, bottlenecks, or system gaps, and recommend workflow adjustments to improve pipeline efficiency. • Reporting: Build and maintain dashboards that track "North Star" metrics, transforming raw data into actionable intelligence to provide leadership with visibility into revenue health.