• Lead the development of strategic omni-channel marketing plans. • Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client. • Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients. • Develop trusted, long-term relationships with important client contacts and executives. • Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking. • Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans. • Identify data points and measurements to show the impact of our approach and strategy on our client's business.