• Define and refine the organic growth strategy across products, in partnership with senior leadership • Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system • Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels • Apply strong understanding of SEO fundamentals to strategic prioritization • Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation • Ensure SEO and discovery considerations are embedded in product planning • Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles • Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences • Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs • Define hypotheses, success criteria, and learning plans for growth initiatives • Provide leadership with clear, actionable perspectives on where to invest and where to focus • Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders • Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness • Mentor and guide discovery-focused practitioners as the team grows