The Growth Marketing Manager will own acquisition across core channels like SEM and paid social, managing scaled channels while also developing new ones. Responsibilities include owning channel strategy, optimizing performance based on ROAS, defining new channel testing strategies, and rigorously managing media buyer agencies.

Growth Marketing Manager owning acquisition across core channels for a legal aid startup

This role involves splitting time between managing a small engineering team and coding, focusing on owning the lower acquisition funnel from flow start through checkout, with the north star metric being Flow Start to Checkout Conversion Rate (CVR). Key duties include delivering protocol-level A/B experiments, shipping full-stack features in Rails and React, and coaching the team through technical guidance and career conversations.

The Growth Marketing Manager, SEM will execute and improve Company’s paid search strategy across Google and Microsoft, focusing on identifying new opportunities for customer and pro growth while adhering to KPIs. This role involves managing and optimizing the SEM program, developing experimentation roadmaps, and partnering with cross-functional teams to build automation and scalable tools.