• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training. • Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win. • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering. • Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit. • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.