• Craft messaging for client's eCommerce D2C site that strengthens their brand credibility and origin story across their core funnel pages. • Building messaging around transparency, safety standards, and quality assurance—creating the foundation for both conversion and long-term loyalty • Create framework / guidelines for simple, intuitive product explanations that help users quickly understand benefits, usage, and outcomes. • Participate in initial discovery discussions with CD, OD, UX Designer, and the client to understand general messaging shortcomings • Working in collaboration with the UX designer who will be designing these key pages - the wireframes will help define specific copy areas and word limit