• Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms) • Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements • Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight • With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams • Build brand awareness across digital channels targeted to the payer community • Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO) • Evaluate opportunities for paid digital advertising within social media and payer-specific channels • Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience • Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure • Attend relevant conferences to strengthen clinical acumen • Define and track digital KPIs in partnership with payer marketing leadership • Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns • Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices • Assist in managing vendor relationships as needed • Conduct market research with the payer community to test messaging and creative assets