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Role Description

This role involves leading the Manual Therapy market at Jane, acting as a General Manager for a specific customer segment.

• Own the Manual Therapy market end-to-end — set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes.
• Build deep market and customer understanding — develop and maintain a nuanced, research-backed view of manual therapy practitioner needs, workflows, competitive dynamics, and growth opportunities.
• Shape and execute go-to-market strategy — partner with Marketing to define how Jane shows up in the manual therapy market, and work with the Customer team to translate strategy into on-the-ground execution.
• Be the voice of the market internally — represent manual therapy practitioners across Product, Marketing, and Customer teams.
• Balance strategy across three time horizons — align with the Customer team on immediate needs, inform Marketing programs on a now/3/6-month horizon, and help shape longer-term Product priorities.
• Surface emerging opportunities and hypotheses — identify partnership ideas, unmet needs, and new growth vectors in the manual therapy space.
• Represent Jane in the market — attend key industry events, conferences, and community touchpoints in the manual therapy space.

Qualifications

• 5+ years of professional experience, including 2+ years in a market strategy, general management, or product marketing role (preferably in B2B SaaS).
• Comfort with managing to metrics — comfortable setting goals around metrics, diagnosing what the numbers are telling you, and adjusting strategy accordingly.
• Demonstrated ability to develop and execute go-to-market strategies — experience working cross-functionally to bring a plan to life with measurable outcomes.
• Excellent communication and stakeholder management skills — ability to distill complex market dynamics into clear narratives.
• Experience working across Sales, Marketing, Product, and Customer teams — understanding how to influence without direct authority.
• Comfort with ambiguity and a bias toward action — ability to operate effectively even when the playbook isn't fully written.
• Former GM experience or prior experience managing a P&L — whether of a small business or a tech company segment.
• Deep familiarity with the manual therapy or allied health landscape — understanding how physical therapy, massage therapy, chiropractic, or similar practices operate.

Benefits

• Compensation includes a salary range of $191,000 for a Senior Manager and $223,200 for a Director.
• Stock options as part of total compensation.
• Medical benefits through Sequoia One.
• 401k plan.

Company Description

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia, with a mission to help the helpers.

• Team of more than 700 people working remotely across Canada, the US, and the UK.
• Builds products and tools that thousands of clinics rely on every day.
• Embraces the possibilities of AI to improve systems and create better experiences.
• Values adaptability, resilience, learning agility, and humility.