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Role Description

We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell.

• Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
• Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
• Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
• Generate performance reports and translate data insights into actionable campaign strategy recommendations
• Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
• Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
• Stay current with digital advertising trends and continuously test new channels to drive competitive advantage

Qualifications

• 5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
• Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
• Strong experience with A/B testing, landing page optimization, and conversion rate optimization
• Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
• Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
• Knowledge of SEO principles and integrated organic/paid strategies
• Analytical mindset with strong problem-solving abilities
• Results-oriented with a track record of exceeding performance targets
• High levels of integrity, autonomy, and self-motivation
• Excellent communication and presentation skills
• Collaborative team player with cross-functional experience
• Adaptable and comfortable working in a fast-paced, evolving environment

Requirements

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.
• The salary range for this role is $135-165,000 per year.

Benefits

• Competitive salaries to recruit the best talent
• Company-paid short and long-term disability insurance
• Life insurance and a generous 401K match
• Highly affordable medical, dental, vision coverage, and many other valuable benefits
• Flexible PTO, and numerous paid holidays
• Paid volunteer time off to encourage giving back to our communities