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Role Description

We are seeking an experienced Marketing Operations Manager to own and optimize the systems, processes and data that power our marketing engine and serve as a strategic partner to Marketing and Revenue leadership, shaping scalable growth strategy through data, systems architecture and performance insights. This role is ideal for a highly organized, data-driven marketer who thrives at the intersection of strategy, technology and execution.

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stages workflows and integrations with Marketing Tools
• Design and evolve scalable marketing processes aligned to revenue strategy, improving efficiency, scalability and performance
• Manage campaign setup, QA, execution support and post-campaign reporting
• Act as primary operational liaison with marketing agency, ensuring seamless execution, data integrity and performance tracking
• Partner with agency to operationalize campaigns, align on goals, timelines and KPIs and ensure accurate measurement in HubSpot
• Coordinate with agency on HubSpot campaign builds, automation, tracking and reporting
• Ensure clean, accurate and actionable marketing data across systems
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot
• Partner with BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities
• Maintain and improve workflows, automation and alerts that enable timely and effective BDR follow-up
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting
• Collaborate with BDR team on campaign targeting, list management and segmentation
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation
• Build and maintain dashboards and reporting frameworks that inform strategic decision-making and optimize marketing investment against revenue goals
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution
• Evaluate, implement and manage marketing tools and integrations as needed
• Serve as the go-to expert for marketing systems, data and operational best practices

Qualifications

• Minimum of 5 years of progressive experience in Marketing Operations, with increasing ownership of marketing systems, automation and reporting
• Hands-on, advanced experience with HubSpot required
• Strong understanding of B2B demand generation, lead lifecycle management and marketing automation
• Proven ability to analyze data, identify insights and make recommendations
• Experience working closely with Sales and Revenue teams
• Exceptional attention to detail and process-oriented mindset
• Strong communication skills with the ability to explain technical concepts clearly
• Demonstrated ability to develop and execute marketing operations strategy aligned to company growth objectives

Requirements

• Experience in a dedicated Marketing Operations Manager role strongly preferred
• Experience in B2B SaaS or technology-driven organizations
• Familiarity with CRM integrations, attribution models and revenue reporting
• Experience scaling marketing operations in a growing organization

Benefits

• Fully Remote work environment
• Flexible PTO (Highly suggested 3-week minimum)
• Flexible Hours to fit your work-life balance
• 100% medical insurance premiums covered for employees (with a PPO or HDHP/HSA plan to choose from and a monthly employer HSA contribution if you elect the HDHP/HSA plan!)
• 70% medical insurance premiums covered for dependents
• Low-cost vision and dental coverage for employees
• Automatic 3% employer contribution to 401k
• 12 weeks of fully paid parental leave
• All necessary technology and equipment provided for your home office, including laptop, monitors, keyboard, mouse, and accessories
• Professional development reimbursement to support continued learning