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Role Description

This role involves translating Leading Educators' editorial strategy into coordinated brand visibility, audience growth, and inbound demand—ensuring that our thought leadership investments consistently generate measurable impact and drive partnership interest.

• Work in close partnership with the Editorial Director to convert editorial priorities and publishing cadence into integrated campaigns, audience engagement strategies, and measurable marketing outcomes.
• Build the infrastructure and execution plans that ensure ideas reach priority audiences—district leaders, state leaders, funders, and other key stakeholders.
• Lead campaign architecture, audience segmentation, distribution strategy, and performance optimization across multiple channels.
• Manage CRM and marketing automation systems to support targeted engagement.
• Design multi-channel distribution plans that extend the lifecycle impact of major releases.
• Use data and performance insights to continuously optimize campaigns.

Qualifications

• 3–5+ years of experience in content marketing, brand strategy execution, demand generation, or audience growth roles with demonstrated ownership of campaign performance.
• Experience translating thought leadership or long-form content into integrated campaigns that drive engagement and lead conversion.
• Strong understanding of marketing funnels, audience segmentation, and lifecycle marketing strategies.
• Experience managing CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems.
• Proficiency in foundational graphic design principles and technical application in Google Suite, Canva, and similar tools.
• Demonstrated ability to analyze performance data and use insights to optimize campaigns.
• Experience executing multi-channel campaigns including email, social, web, and paid media.
• Strong project management skills, with ability to coordinate cross-functional timelines, deliverables, and stakeholder priorities.
• Experience using AI tools to support marketing workflows, campaign planning, audience analysis, and performance optimization.
• AI Fluency at the Practitioner level—actively using AI tools to improve work quality.
• Ability to travel moderately for organizational retreats, programming, and professional development.
• Experience in education, nonprofit, policy, or mission-driven organizations (strongly preferred).

Requirements

• Moderate travel required for national travel for organizational retreats, programming, job-related travel, or professional development.
• Work from a home office located anywhere within the U.S.

Benefits

• Base salary range is $70,928 to $90,272 per year, with a standard starting salary of $80,600 based on meeting the minimum requirement of 3–5 years of relevant experience.
• 100% paid medical, dental, and vision coverage for individual employees; additional premium costs covered 60% by Leading Educators for partners and dependents.
• 4% matching 401k plan, Flexible Spending Accounts for medical, childcare, and commuter expenses, and an Employee Assistance Program (EAP).
• First three years of employment, full-time staff accrue 22 days a year; five additional days accrued after the third and sixth year of employment.
• 16 additional paid days off for various holidays, including three floating holidays staff may use at their discretion.

Equal Opportunity Employment

Leading Educators is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or any other characteristic protected by applicable local, state, or federal laws, rules, or regulations.

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https://leadingeducators.org/careers/opportunities