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Role Description

As the Performance Marketing Intern at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy.

• Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
• Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
• Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
• Conduct research to better understand therapist needs, behaviors, and friction points across the journey
• Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
• Contribute to A/B testing initiatives and performance reporting
• Help maintain campaign calendars and lifecycle documentation

Qualifications

• Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
• Strong analytical skills and comfort working with data in spreadsheets
• Interest in performance marketing, CRM, growth marketing, or user journey optimization
• Strong written communication skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Curious, proactive, and eager to learn in a fast-paced environment

Requirements

• Experience with email marketing platforms or CRM tools (Bonus)
• Familiarity with journey mapping or marketing automation concepts (Bonus)
• Interest in healthcare, mental health, or marketplace businesses (Bonus)

Benefits

• The chance to build something that changes lives – and that people love
• An awesome community of co-workers
• Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
• Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
• Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
• The hourly rate for this position is $20 - $25 per hour.